JOLO is a housewares brand I created exclusively for HomeGoods, while simultaneously designing its introductory product offering - a line of window hardware & curtain rods. Home organization & home fashion are categories I’ve been steeped in for a long time. The biggest challenge though, was whether the consumer would buy into a completely unknown brand, sitting on the shelf next to better-known counterparts. Lo and behold...they did. This is a case study in complete development - from the brand creation, market research & audit, initial concept sketching & design, in-house prototyping, packaging design, production CAD, and factory liaison work.